inbound

Top of Mind – Staying in Front of Your Customers Is so Important

top-of-mind_brain-socialcore_02Being top of mind is one of the best ways to gain customers. Every business strives to make their name synonymous with their business. We all want potential customers to think of us first. The question is, how we stay in the front of the minds of our target audience?

There are many ways to accomplish this. Google owns 70 percent of the search traffic in the US. Their name has become a verb which keeps them in the front of everyone’s mind. You no longer search for answers, you Google for answers.

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The Single Most Valuable Asset to Any Company

valuable-asset-safeThe single most valuable asset to any company is your product or service. That’s right…a marketing company just claimed that marketing isn’t as important as what is behind it. David Ogilvy, the Father of Advertising said, “Great marketing only makes a bad product fail faster.”

Some companies fail because they have great marketing and a bad product or service. Other companies fail because they have a great product or service and bad marketing. This second scenario is often the most challenging for busy entrepreneurs to overcome. Most local dentists just want to work on being great dentists, that’s why they

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