The 3 Basics of Social Media – Is Your Brand Falling Short?

Whether you like it or not, Social Media has become a prevalent part of today’s society. Just look at the most recent Super Bowl commercials for example Рat the end of each clip, there was almost always a hashtag for the commercial. For those who do not know, a hashtag is a word or phase preceded by the pound sign (#) and is used to identify messages on a particular topic. If there was a commercial that consumers really liked, for example Рthe adorable clip of the puppy and Budweiser horse, people could go onto social media and talk about this commercial by using the hashtag #bestbuds. In return, if anyone wants to see who else is talking about the commercial, they can click the #bestbuds link and you will be transported to a plethora of conversations about the same topic.

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