Rick Healey

Top of Mind – Staying in Front of Your Customers Is so Important

Being top of mind is one of the best ways to gain customers. Every business strives to make their name synonymous with their business. We all want potential customers to think of us first. The question is, how we stay in the front of the minds of our target audience?

There are many ways to accomplish this. Google owns 70 percent of the search traffic in the US. Their name has become a verb which keeps them in the front of everyone’s mind. You no longer search for answers, you Google for answers.

The Single Most Valuable Asset to Any Company

The single most valuable asset to any company is your product or service. That’s right…a marketing company just claimed that marketing isn’t as important as what is behind it. David Ogilvy, the Father of Advertising said, “Great marketing only makes a bad product fail faster.”

Some companies fail because they have great marketing and a bad product or service. Other companies fail because they have a great product or service and bad marketing. This second scenario is often the most challenging for busy entrepreneurs to overcome. Most local dentists just want to work on being great dentists, that’s why they

The Importance of Social Proof

The face of marketing has changed dramatically in recent years. Having a good marketing plan is no longer about simply placing the right advertisement or the right commercial. Now more than ever, social proof plays a large role in acquiring customers.

With the world becoming more social and connected through the internet, customers aren’t simply going to the nearest place of business. The average customer today first does online research about a company by examining their website, checking reviews on google, yelp, etc and checks for feedback on Facebook and Twitter.

Michael Luca, assistant professor at Harvard Business School, performed a study that showed