The Single Most Valuable Asset to Any Company

The single most valuable asset to any company is your product or service. That’s right…a marketing company just claimed that marketing isn’t as important as what is behind it. David Ogilvy, the Father of Advertising said, “Great marketing only makes a bad product fail faster.”

Some companies fail because they have great marketing and a bad product or service. Other companies fail because they have a great product or service and bad marketing. This second scenario is often the most challenging for busy entrepreneurs to overcome. Most local dentists just want to work on being great dentists, that’s why they

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