When conducting sales calls to your B2B inbound leads, it is difficult to decide exactly the best way to grab the prospects attention. Typically, as soon as the prospect feels that the reason of your call is to sell them something, they’ll usually shut down or hang up altogether. How many times have you received a sales call and felt turned off from the get-go?
To encourage your prospects to listen, the first thing you need to ALWAYS remember is to put the customer FIRST. Imagine yourself as this person, what would you want to hear and what would you not listen to? To make this easier, I have listed 5 easy steps to remember when conducting cold calls or following up with inbound leads.