The Single Most Valuable Asset to Any Company
The single most valuable asset to any company is your product or service. That’s right…a marketing company just claimed that marketing isn’t as important as what is behind it. David Ogilvy, the Father of Advertising said, “Great marketing only makes a bad product fail faster.”
Some companies fail because they have great marketing and a bad product or service. Other companies fail because they have a great product or service and bad marketing. This second scenario is often the most challenging for busy entrepreneurs to overcome. Most local dentists just want to work on being great dentists, that’s why they went into business after all. They don’t want to work on being good marketers.
This problem is what keeps companies ours in business. We create and manage inbound marketing strategies to help business owners focus on what they do best. If you’d like a free marketing strategy session give us a call.
Let us help you like we’re already helping our current clients. Contact us and we’ll provide you with a free consultation to talk about your business needs.
Latest posts by Rick Healey (see all)
- Top of Mind – Staying in Front of Your Customers Is so Important - February 5, 2014
- The Single Most Valuable Asset to Any Company - January 29, 2014
- The Importance of Social Proof - May 25, 2013