The Importance of Social Proof

The face of marketing has changed dramatically in recent years. Having a good marketing plan is no longer about simply placing the right advertisement or the right commercial. Now more than ever, social proof plays a large role in acquiring customers.

With the world becoming more social and connected through the internet, customers aren’t simply going to the nearest place of business. The average customer today first does online research about a company by examining their website, checking reviews on google, yelp, etc and checks for feedback on Facebook and Twitter.

Michael Luca, assistant professor at Harvard Business School, performed a study that showed

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